Cookie Policy

Our website uses cookies that allow us to monitor the use of our website. This is for general purposes only and the information we gather cannot be used to identify you as an individual.

We only use Google Analytics, Hotjar, MoneyPenny Chatbot and WordPress on our website. We also use custom cookies built by Inspired Business Media to ensure the content you wish not to see stays hidden. We do not use any other third-party cookies. By using this website you consent to the processing of data by Google Analytics, Hotjar, MoneyPenny Chatbot, WordPress and Inspired Business Media.

If you do not consent to the use of cookies, contact us at [email protected]. We will provide you with advice on how to reject cookies via your browser. Please note that if you do this you may not be able to use the full functionality of this website.

For more information about cookies and the type of cookies our website uses, see the frequently asked questions we have prepared below.

What is a cookie?

A cookie is a small text file that is generated by a website and stored in a folder on your computer. The cookie stored is unique to your computer.

Why are cookies needed?

Cookies are needed to make websites work better. For example, when you add an item to your shopping cart on the Amazon website, the contents of the shopping cart are stored in the cookie. An example for Inspired Business Media is to store your previous interactions with the chatbot (MoneyPenny) to ensure accurate information is provided.

What cookies does Inspired Business Media use?

Inspired Business Media uses Google Analytics, Hotjar and WordPress cookies to record visits to the website. This helps us to identify which parts of the website are popular and which are less so. Inspired Business Media slo uses Lead Forensics to get a rough guess into who exactly is viewing our website based on your IP, this helps us perfect our marketing approach to ensure the correct businesses are viewing the website. We also use MoneyPenny for live chat purposes to supply visitors with someone to speak to for General Enquiries.

I still do not want cookies on my PC – what can I do?

All major browsers have options that will restrict the use of cookies. However, in many cases this will limit the features you can use on a website.

Cookies information

Google Analytics and WordPress

Why does it collect my data?

• Early web traffic analytics used the IP address of a visitor to a website. However, this did not allow for tracking individual visitors where the IP address was the same – for example, computers on a corporate network.
• The information generated by Google Analytics cookies will be used by Google Analytics to evaluate the use of this website.
• Google Analytics may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google Analytics’ behalf.

When does it activate?

• As soon as you access the Cookies.

What does it collect?

• Identify a computer to a website.
• Store information generated by a website.

How long does it keep my data for?

• Maximum of 365 days.

What does it not do?

• Identify a computer’s owner to a website.
• Gather information from a computer.

Hotjar

Why does it collect my data?

• We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.

When does it activate?

• As soon as you access the Cookies.
• You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

What does it collect?

• Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular, device IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

How long does it keep my data for?

• Maximum of 365 days.

What does it not do?

• Identify a computer’s owner to a website.
• Gather information from a computer.

MoneyPenny Chatbot

Why does it collect my data?

• MoneyPenny collect data such as Referral Reference, Unique ID which is Generate upon visiting the Website, Visit which indicated the pages you visit within our website & History which tells MoneyPenny any previous correspondence you’ve had. All this is needed so they can correctly provide Inspired Business Media with useful information so we can provide a better service when assisting any inquiries.

When does it activate?

• As soon as you access the Website.

What does it collect?

• Unique User ID which is used to identify your session.
• Visit which indicated the pages you have visited within the website.
• Referral Reference which will be the page you found Inspired Business Media on (Utilises Google Analytics).
• History which will tell MoneyPenny previous correspondence.

How long does it keep my data for?

• Maximum of 365 days.

What does it not do?

• Identify a computer’s owner to a website.
• Gather information from a computer.